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Chrysler sales up 31 percent in August

by Bill Cawthon on

Chrysler Group LLC today reported U.S. sales of 130,119, a 31 percent increase compared with sales in August 2010 (99,611 units), and the best August sales since 2007.

Chrysler Group’s 31 percent sales increase was well above the industry average and far ahead of analyst predictions. Contributing to the increase were strong sales of the Chrysler 200, Fiat 500, Jeep Wrangler, Jeep Grand Cherokee, Dodge Durango, Dodge Journey, and the Ram pickup truck.

“In spite of a volatile market, Chrysler managed to significantly outperform the industry again in August with retail sales up 42 percent,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “Last month also represented our 17th-consecutive month of year-over-year sales growth, and on the back of our 16 all-new or significantly-refreshed products I see that trend easily continuing into the fall.”

The Chrysler, Jeep, Dodge, Ram Truck and FIAT brands all posted sales increases in August. Jeep brand sales were up 58 percent as all five Jeep models posted year over year sales gains. The Jeep brand’s increase was the largest percentage increase of all the brands. The new 2011 Jeep Compass did its part by posting its fifth-consecutive monthly sales record this year.

The Fiat brand recorded the largest monthly sales volume since the 2012 Fiat 500 went on sale in March.

Chrysler Group’s car sales increased 23 percent in August, while the group’s truck sales were up 33 percent compared with the same month a year ago.

Chrysler Group finished the month with a 59-day supply of inventory (294,347 units). U.S. industry sales figures for August are projected at an estimated 12.3 million SAAR.

August 2011 U.S. Sales Highlights by Brand

Jeep: Jeep continues to roll in 2011 posting a 58 percent sales increase in August, the brand’s best sales volume month since December 2007 and its 16th-consecutive month of year-over-year sales gains. All five Jeep brand models posted improved sales compared with the same month a year ago. With 12,949 units sold, the Jeep Wrangler was the top-selling Jeep model in August, and was second only to the Ram pickup truck as the top-selling Chrysler Group model. The Jeep Compass posted a 130 percent sales increase, the largest year-over-year percentage sales gain of any Jeep model in August. For the year, Compass sales are up 124 percent. The Jeep Grand Cherokee continues to forge ahead with sales up 77 percent in August versus the same month in 2010. August marks its 12th-consecutive month of year-over-year sales gains.

Chrysler: Chrysler brand sales were up 25 percent in August, driven primarily by sales of the new Chrysler 200 mid-size sedan and the all-new Chrysler 300 full-size sedan. Sales of the Chrysler 200 increased 142 percent in August posting its best sales month since launch in January.

Dodge: The Dodge brand posted an 18 percent sales increase in August compared with the same month in 2010. Leading the surge were the 2011 Dodge Avenger, Dodge Journey and Dodge Grand Caravan minivan.

Ram: Ram Truck brand sales increased 7 percent in August. Both the Ram light- and heavy-duty pickup trucks posted sales gains during August compared with the same month in 2010.

Model Aug-11 Aug-10 Change CYTD 2011 CYTD 2010 Change
500 3,106 0 0% 11,088 0 0%
FIAT BRAND 3,106 0 0% 11,088 0 0%
200 10,861 0 0% 49,841 0 0%
Sebring 0 4,498 -100% 2,380 28,955 -92%
300 2,835 2,991 -5% 18,931 26,150 -28%
PT Cruiser 0 976 -100% 1,328 7,128 -81%
Aspen 0 0 0% 0 30 -100%
Town & Country 8,801 9,472 -7% 61,512 78,492 -22%
CHRYSLER BRAND 22,497 17,937 25% 133,992 140,755 -5%
Compass 4,400 1,909 130% 29,591 13,219 124%
Patriot 5,090 4,143 23% 38,841 24,827 56%
Wrangler 12,949 7,666 69% 80,540 63,858 26%
Liberty 6,853 5,247 31% 43,962 32,324 36%
Grand Cherokee 11,320 6,393 77% 75,189 37,262 102%
Commander 1 348 -100% 105 7,453 -99%
JEEP BRAND 40,613 25,706 58% 268,228 178,943 50%
Caliber 3,228 5,347 -40% 28,038 31,832 -12%
Avenger 6,319 4,582 38% 40,418 36,680 10%
Charger 4,174 6,586 -37% 47,359 58,394 -19%
Challenger 3,159 3,283 -4% 26,829 24,644 9%
Viper 10 54 -81% 138 264 -48%
Journey 5,019 3,756 34% 36,304 34,157 6%
Caravan 12,172 9,219 32% 75,627 66,897 13%
Nitro 2,514 2,505 0% 16,498 13,801 20%
Durango 5,222 32 16219% 34,157 78 43691%
DODGE BRAND 41,817 35,364 18% 305,368 266,747 14%
Dakota 843 1,583 -47% 9,949 9,450 5%
Ram P/U 21,243 18,995 12% 153,452 124,002 24%
Sprinter 0 26 -100% 0 246 -100%
RAM BRAND 22,086 20,604 7% 163,401 133,698 22%
TOTAL DODGE 63,903 55,968 14% 468,769 400,445 17%
TOTAL CHRYSLER GROUP 130,119 99,611 31% 882,077 720,143 22%
TOTAL CAR 33,692 27,341 23% 225,022 206,919 9%
TOTAL TRUCK 96,427 72,270 33% 657,055 513,224 28%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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