StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives says Chrysler days to turn increasing

by Bill Cawthon on’s Auto Observer says the average Chrysler Group vehicle is taking five days longer to sell than it did a year ago. According to numbers published today, the average Chrysler Group vehicle spends 72 days on the dealer’s lot compared to 67 days in August 2010. Over the past year, the monthly turn rate has varied from a low of 58 days in April 2011 to a high of 73 days in February.

According to’s statisticians, the industry average for August 2011 was 53 days, but those numbers are skewed by very short turn times from some of the supply-strapped Japanese automakers. Toyota’s 41-days-to-turn is the lowest in the past year, as is Honda’s 334 days. Subaru’s 22-day average is tied with Hyundai’s for shortest time in dealer inventories. Ironically, Suzuki has the longest turn time: 87 days, which is a four-day improvement over the three months recorded last August.

General Motors’ days-to-turn increased by a week to 60 days while Ford’s dropped a week to 49 days.

Chrysler brand vehicles had the lowest turn time, with 300s, 200s and Town & Countrys moving in an average of 59 days, four days less than last August. Jeep’s time increased by 18 days to 71 while Dodge added 5 days for a August 2011 total of 80 days. Edmunds doesn’t break out Ram sales, so those are included in the Dodge figure.

The figures shouldn’t be cause for concern: Considering that Jeep is currently the hottest domestic brand in terms of sales growth, it’s quite possible the higher average is due to dealer orders. In fact, all Chrysler Group brands have had strong growth in 2011: Chrysler has outperformed every domestic brand except GMC and Dodge is behind GMC and Lincoln. In addition, turn times have increased for many auto brands as sales have softened since April of this year.

Brand Aug-11 Aug-10 Days Percent
Hyundai (tie) 22 42 -20 -47.6%
Subaru (tie) 22 31 -9 -29.0%
Audi 26 33 -7 -21.2%
Lexus 27 45 -18 -40.0%
Honda 33 38 -5 -13.2%
BMW 40 31 9 29.0%
Kia 42 56 -14 -25.0%
Toyota 43 48 -5 -10.4%
Acura 44 44 0 0.0%
Scion 46 67 -21 -31.3%
Mercedes-Benz 48 60 -12 -20.0%
Ford 49 55 -6 -10.9%
Nissan 52 46 6 13.0%
GMC 58 44 14 31.8%
Chevrolet (tie) 59 57 2 3.5%
Chrysler (tie) 59 63 -4 -6.3%
Mini 60 70 -10 -14.3%
Lincoln 62 72 -10 -13.9%
Infiniti 63 44 19 43.2%
Buick 70 32 38 118.8%
Jeep 71 53 18 34.0%
Cadillac 75 62 13 21.0%
Mazda 77 60 17 28.3%
Mitsubishi 78 74 4 5.4%
Dodge 80 75 5 6.7%
Suzuki 87 91 -4 -4.4%
Industry Average 51 51 0 0.0%

Source: AutoObserver

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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