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Fiat brings test drives to U.S. malls

by Bill Cawthon on

Fiat is heading out to 20 shopping malls across the nation with the 2012 Fiat 500 and 500 Cabrio. Visitors will be able to get behind the wheel and experience first-hand the simple design and beautiful craftsmanship of the new Cinquecento.

“Our new Fiat 500 and 500 Cabrio deliver simply more – more Italian-by-design styling, more value and more efficiency, all intelligently tailored for our American customers,” said Laura Soave, Head of Fiat Brand North America. “We want people across the country to personally experience the exceptional attributes of the Fiat 500 so they know that there is a new alternative within the small-car segment.”

Fiat weekend test drives kick-off this weekend and will continue through November. Product specialists will be on hand to talk about the Fiat 500 and answer any questions. All test drives will take place during mall hours, and test-drive participants will each receive a $15 mall gift card.

Tour Schedule

State City Mall Weekend
Washington Tacoma Tacoma Mall Sept. 10 – Sept.11
Illinois Orland Park (Chicago area) Orland Square Sept. 10 – Sept. 11
Oregon Portland Washington Square Mall Sept. 17 – Sept. 18
Michigan Ann Arbor Briarwood Mall Sept. 17 – Sept. 18
Massachusetts Braintree (Boston area) South Shore Plaza Sept. 24 – Sept. 25
California Pleasanton (San Francisco area) Stonebridge Mall Sept. 24 – Sept. 25
California Brea (Los Angeles area) Brea Mall Oct. 1 – Oct. 2
New York Garden City Roosevelt Field Mall Oct. 1 – Oct. 2
Virginia Woodbridge (Arlington area) Potomac Mills Oct. 8 – Oct. 9
California Ontario (Los Angeles area) Ontario Mills Mall Oct. 8 – Oct. 9
Georgia Buford (Atlanta area) Mall of Georgia Oct. 15 – Oct. 16
Utah Sandy (Salt Lake City area) South Tower Center Oct. 15 – Oct. 16
Florida Sanford (Orlando area) Seminole Town Center Oct. 22 – Oct. 23
Colorado Aurora (Denver area) Tower Center at Aurora Oct. 22 – Oct. 23
Florida Boca Raton Town Center at Boca Raton Oct. 29 – Oct. 30
Texas Hurst (Dallas-Ft. Worth area) North East Mall Oct. 29 – Oct. 30
Texas Austin Barton Creek Square Nov. 5 – Nov. 6
Florida Miami Dadeland Mall Nov. 5 – Nov. 6
Florida Orlando The Florida Mall Nov. 12 – Nov. 13
Texas Katy (Houston area) Katy Mills Nov. 12 – Nov. 13

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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