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Jeep Call of Duty: Modern Warfare 3

by Bill Cawthon on

Activision Publishing, Inc. has named Jeep as the exclusive automotive partner for Call of Duty: Modern Warfare 3, the year’s most anticipated video game launch, to be released on November 8. This continues the joint promotion that Jeep and Activision began last year.

Also appearing in November will be the 2012 Jeep Wrangler Call of Duty: MW3 Special Edition available in both two-door and four-door models.

“The Jeep brand’s partnership with Activision allows us to combine our new, more powerful, more exciting and more fuel-efficient Jeep Wrangler with the latest version of one of the most popular gaming experiences in the world,” said Mike Manley, Jeep’s CEO. “This opportunity enables us to demonstrate Jeep Wrangler’s unique combination of fun, capability and performance to a broad and growing group of consumers.”

The presence of a Jeep Wrangler in the game is a natural fit, including an in-game integration into the epic single-player storyline of “Call of Duty: Modern Warfare 3,” a Spec-Ops level and the title’s much anticipated multiplayer experience.

“We are very excited to extend our partnership with Jeep, which not only marries two of the world’s most iconic brands – Jeep Wrangler and Call of Duty – but also creates a number of unique consumer touch points,” said Tim Ellis, Chief Marketing Officer for Activision. “The Jeep Wrangler perfectly embodies the authenticity and dynamic energy of Call of Duty: Modern Warfare 3, and our teams have worked hard to create an integrated partnership that enhances both brands.”

The 2012 Wrangler and Wrangler Unlimited Call of Duty: MW3 Special Editions are based on the Jeep Wrangler Rubicon model and features Rubicon wheels finished in semi-gloss black. Available in Black or Bright Silver, the exterior features “Call of Duty: MW3 Special Edition” graphics on the front fenders and spare tire cover.

The vehicle also features a unique “power-dome” hood, along with such Mopar® accessories as a winch-ready front bumper, rear bumper, rock rails, aggressive 32-inch off-road tires, taillamp guards and a fuel-filler door. Available dealer-installed Mopar performance parts include a Warn winch, 2-inch lift kit and classic five-spoke wheels.

Interior appointments include model-specific black seats with accent stitching and Call of Duty logos, unique gauge cluster graphics, dashboard serialized plaque, dashboard grab handle with logo, accent stitching on arm rest, console lid, and steering wheel, Mopar Slush Mats with logo, and rear cargo mat with logo (Unlimited only).

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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