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Mopar to exhibit for first time at Frankfurt show

by Bill Cawthon on

Chrysler Group LLC will show a Moparized vehicle for the first time at the Frankfurt Motor Show that opens September 15.

“At shows in the U.S., we’ve demonstrated how we can add value to our brands and vehicles ,” said Mopar COO Pietro Gorlier. “We’ll now show how we can further enhance the performance and appearance of our vehicles in other parts of the world.”

Mopar will display a fully accessorized Jeep Wrangler. In addition, Mopar will activate an Accessorization Station where Mopar representatives will install and remove accessories for show visitors.

“More than 60 percent of consumers who are in the market to purchase a new vehicle will consider the breadth and availability of accessories,” said Gorlier. “At Mopar, we aggressively accessorize every single one of our vehicles. In addition, our parts and accessories are thoroughly quality-tested for performance, durability and reliability.”

Following are accessories that will appear on the “Moparized” Jeep Wrangler: Front off-road bumper; Rear off-road bumper; Warn 9.5ti XP Winch; Synthetic winch line; Rock rails; Tube doors, front; Snorkel, Ram air inlet; Cat-back exhaust; 2-inch lift kit; Tonneau cover for rear cargo area; Tonneau cover for second-row seats; Tail lamp guards; Black door-sill guards; Slush mats; Fuel-filler door and Grab-handles with coat hook

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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