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Ram wins $30,000 pickup shootout

by Bill Cawthon on

The editors of PickupTrucks.com today named the Ram 1500 Best $30,000 Pickup in their first ever value shootout.

The Best $30,000 Pickup Truck Shootout pitted a Ram 1500 Quad Cab HEMI against similarly priced entries from Ford, Chevrolet, Nissan and Toyota.

“This test is an overwhelmingly strong third-party validation of Ram Truck’s Value for the money and proof positive that we are meeting the needs and expectations of our truck customers,” said Fred Diaz, CEO for the Ram Truck Brand. “The Ram 1500 Quad Cab is one of our most popular models. Ram Quad Cab gives you four full doors and seating for up to six adults. Equipped with the 5.7-liter HEMI V-8, the Ram 1500 balances 20 mpg fuel economy with the performance and capability of 390 horsepower and 407 pound-feet of torque. Ride comfort is also exceptional, thanks to a Ram 1500’s segment-exclusive coil spring rear suspension.”

Entries were judged on towing capacity, performance, handling, styling and fuel economy.

“The Ram was the overall winner because rather than being a standout in any one category, it did well across the board,” said Mark Williams, PickupTrucks.com Editor. “In a contest so focused on value, the truck that does well in the most overall categories is likely to come out on top. The Ram not only outperformed the other four trucks, but also has the fewest sacrifices or compromises, feature-wise. That’s exactly why it won.

“This shootout was all about best bang for your buck,” added Williams. “With money being a major concern for everyone right now and pickup trucks being the best-selling vehicles in the country, it was important for the focus of this shootout to be about value over anything else.”

Read the entire article at pickuptrucks.com.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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