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Chrysler Canada posts best September in 10 years

by Bill Cawthon on

Chrysler Canada today announced the company’s 22nd month of consecutive sales growth, reporting sales of 19,255 for the month of September 2011 compared with 16,135 in September 2010. September sales were up 19% versus one year ago, representing the company’s best September sales since 2001.

“July 2011 marked our best July ever and now we have our strongest September in 10 years. What can I say, business is good,” said Reid Bigland, CEO of Chrysler Canada. “Canadians are rapidly discovering our dramatically improved fuel economy, vehicle interiors and new products, which is translating into strong sales. In fact, Chrysler is again the fastest growing auto maker in Canada for the second consecutive year, not bad.”

Passenger car sales doubled in September, led by the all-new Chrysler 200, which enjoyed its highest sales tally of the year with 866 sales reported this month compared to 484 for August, 2011. Chrysler 300 rose 76% to 346, versus 197 from the same period a year ago. Fiat 500 sales totaled 508 units in September.

Jeep Wrangler September sales doubled their numbers from 2010.

Ram pickup sales hit 6,047 last month, a September sales record, up 35 percent over 2010. Chrysler Town & Country sales also hit a September record of 362, up 42% over September 2010.

“Ram is the longest lasting pickup lineup in Canada, as we have the highest percentage of pickups in operation. We continue to gain pickup market share as truck buyers migrate to Ram, Canada’s most durable pickup,” said Dave Buckingham, COO of Chrysler Canada. ”With one quarter left to play in the year, there is no doubt we will sell more Rams this year than any other year since we started selling pickups many decades ago.”

September Sales Sep-11 Sep-10 Change CYTD 2011 CYTD 2010 Change
Total Volume 19,255 16,135 19% 183,071 160,072 14%

September Highlights Sep-11 Sep-10 % Change
Ram Pick-up* 6,047 4,472 35%
Chrysler Town & Country* 362 255 42%
Jeep Wrangler 1,281 602 113%
Chrysler 300/300C 346 197 76%

*all-time record September sales

CYTD Highlights Sep-11 Sep-10 % Change Comments
Ram Pick-up 47,402 41,517 14% #2 vehicle in Canada
Dodge Grand Caravan 44,004 42,564 3% #3 vehicle in Canada
Dodge Journey 23,286 17,260 35% #1 Crossover in Canada

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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