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Chrysler improved retail-to-fleet sales mix in September

by Bill Cawthon on

As announced in their September sales report, Chrysler’s retail sales volume rose 50% in September, which is good news. Even better news is that retail sales as a percentage of total sales climbed 18%, to 71% of all September deliveries.

Chrysler still has the highest fleet percentage, but the gap between Chrysler and the other major automakers is now down to one or two points in comparison with Ford and General Motors.

This is all good news for the bottom line.

Ironically, General Motors which boasted earlier this month that 74% of its sales were at retail, lost a little ground; its retail percentage in 2010 was 75 percent.

  Sep-11 Sep-11 Sep-10 Sep-10 Volume
Manufacturer Retail Sales Retail Pct. Retail Sales Retail Pct. Change
American Honda 87,700 98% 95,400 98% -8%
Toyota Motor Sales 114,300 94% 134,600 91% -15%
Hyundai-Kia 80,300 92% 66,300 87% 21%
Nissan North America 81,200 87% 67,800 91% 20%
General Motors 154,000 74% 129,600 75% 19%
Ford Motor Co. 126,600 72% 113,700 71% 11%
Chrysler Group 91,000 71% 60,500 60% 50%
  735,100   667,900   10%

  Sep-11 Sep-11 Sep-10 Sep-10 Volume
Manufacturer Retail Sales Retail Pct. Retail Sales Retail Pct. Change
Chrysler Group 36,300 29% 39,600 40% -8%
Ford Motor Co. 48,600 28% 47,200 29% 3%
General Motors 53,200 26% 43,600 25% 22%
Nissan North America 11,800 13% 6,400 9% 84%
Hyundai-Kia 7,300 8% 10,300 13% -29%
Toyota Motor Sales 7,100 6% 12,600 9% -44%
American Honda 1,800 2% 2,000 20% -10%
  166,100   161,700   3%

Source: Automotive News

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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