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Fiat releases September sales figures

by Bill Cawthon on

For September, Fiat Group Automobiles recorded a 6.5% market share in the European Union and EFTA* with over 82,000 vehicles registered. Year-to-date sales total 750,000 vehicles, representing a 7.2% market share. The Fiat Panda and 500 remain the best selling cars in the A segment, with a combined 29.3% share. Excellent results were delivered by Lancia/Chrysler, up 16.9% in September, and Jeep sales surged 132.5 percent. Alfa Romeo put on a good show with year-to-date sales up 32.1 percent.

Especially noteworthy were Fiat’s sales in Germany, where September sales rose 3.9 percent to 8,300 vehicles and market share was three percent. German year-to-date sales are up 5.7 percent on a volume of 79,000 registrations. Fiat’s YTD share of the German market now stands at 3.3%.

Fiat’s leading models remain among the best-selling cars in Europe. The Panda, which had a segment share of nearly 16% for the first nine months, turned in the highest number of registrations in the A segment. The 500 was close behind with a 13.4 percent market share. Other top-ten models in their segments include the Punto, with a 5.3% market share, and the Sedici, with a share of 5.6%. The Doblò and the Qubo also performed well, achieving a combined 12.2% share of the multispace segment.

Lancia/Chrysler enjoyed a 16.9% sales increase, marking the third consecutive month of growth. The brand’s European share stood at 0.7%, up 0.1 percentage points over last year year. In addition to Italy, where Lancia achieved September sales growth of 19.3%, results were also strong in France (+12.3%), the United Kingdom (+22.5%) and several minor markets, including the Netherlands, where registrations jumped a full 83%. For the first nine months, Lancia/Chrysler registered nearly 79,000 cars in Europe, with market share stable at 0.8%.

With almost 11,000 cars registered, Alfa Romeo’s market share came in at 0.9% for September. Year-to-date the brand has sold over 105,000 vehicles, an increase of 32.1% over 2010, with share up 0.2 percentage points to one percent. The Giulietta posted a 22.4% increase in volume and claimed a 2.4% share in its segment (0.4 percentage points ahead of September 2010).

With more than 2,700 new registrations, Jeep came in 132.5% ahead of last September and doubled its market share to 0.2 percent. YTD sales total more than 17,000 vehicles sold (54.8% ahead of 2010) and share again doubled to 0.2%.

*EFTA – European Free Trade Association, an organization composed of four countries, Norway, Switzerland, Iceland and Leichtenstein, that have chosen not to join the European Union. It is common to see the entire European market abbreviated as “EU 27 +EFTA,” which stands for the 27 member nations of the European Union and the members of the EFTA.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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