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Chrysler Canada’s sales best since 2002

by Bill Cawthon on

Chrysler Canada today announced the company’s 23rd month of consecutive sales growth, reporting sales of 17,049 for the month of October 2011 compared with 15,168 in October 2010. October sales were up 12 per cent versus one year ago, representing the company’s best October sales since 2002.

“We had another great month with our best October in a decade,” said Reid Bigland, President and CEO of Chrysler Canada. “Add to that, a prestigious Canadian award from the Automobile Journalists Association of Canada, naming Dodge Journey the best new CUV under $35,000 and 2011 is turning out to be quite a memorable year for Chrysler Canada!”

Sales Highlights: Passenger car sales doubled in October, led by the Chrysler 300 and Dodge Charger with sales gains of 127 and 110 per cent respectively, over the same period one year ago. A record was set in October for Ram truck with 5,282 units, up 53 per cent from the same period in 2010. Ram remains the second best-selling vehicle in Canada and more than 10 million trucks have been sold worldwide.

Chrysler brand sales soared in October, up 97 per cent. The Chrysler Town & Country set an October sales record with 493 units sold, compared to 452 sold in October 2010.

Jeep Wrangler set an October record with 949 sales, up 64 per cent over October 2010.

“The investment in 16 all-new or significantly refreshed products is really paying dividends in our sales results,” said Dave Buckingham, Chief Operating Officer for Chrysler Canada. “We are picking up market share and we are on a 23 month growth streak, now we just have to finish the year with similar success.”

October Sales Oct-11 Oct-10 Change CYTD 2011 CYTD 2010 Change
Total Volume 17,049 15,168 12.4% 200,120 175,240 14.2%

Brand & Model Oct-11 Oct-10 Increase
Ram Pick-up 5,282 3,452 53.0%
Chrysler Town & Country 493 452 9.1%
Jeep Wrangler 949 577 64.5%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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