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Chrysler sales up 27% – Best October since 2007

by Bill Cawthon on

Chrysler Group LLC today reported U.S. sales of 114,512, a 27 percent increase compared with sales in October 2010 (90,137 units), and the best October sales since 2007. The results were slightly below the 27.7 percent volume forecast by industry analysts, but almost exactly the prediction based on daily sales rate, which was 32 percent.

Chrysler Group’s 27 percent sales increase was driven by retail sales that were up 40 percent in October. Chrysler Group has beaten the average industry sales increase in nine of 10 months this year.

“In what is turning out to be a strong new vehicle sales industry we continued to outperform,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “For October, our retail sales increased 40 percent year-over-year with sales of the Chrysler 300 more than doubling and Jeep Compass sales increasing fivefold. The month of October also marked our 19th-consecutive month of year-over-year sales gains.”

Models that significantly contributed to the group’s 27 percent increase in total sales (retail and fleet) were the Chrysler 200, Jeep Compass and Liberty, Dodge Journey, Dodge Avenger, and the Ram pickup.

The Chrysler, Jeep, Dodge, and Ram Truck brands all posted sales increases in October. The Chrysler brand’s 28 percent sales increase was the largest percentage gain of all the Chrysler Group brands. It was Chrysler brand’s best October since 2007.

Chrysler Group finished the month with a 68-day supply of inventory (299,896 units). U.S. industry sales figures for October are projected at an estimated 13.5 million SAAR.

Chrysler Highlights: Chrysler’s 28 percent sales increase in October represented the largest percentage increase of any Chrysler Group brand and its best October since 2007. Sales of the Chrysler 200 increased 405 percent in October compared with sales of the Sebring the same month a year ago.

Dodge Highlights: Dodge posted a 25 percent sales increase in October compared with the same month in 2010. Avenger sales jumped 145 percent last month. The Journey finished the month 36 percent ahead of last year.

Jeep Highlights: Jeep brand sales were up 25 percent in October, the brand’s best October sales performance since 2006 and its 18th-consecutive month of year-over-year sales gains. The new Jeep Compass posted a heady 566 percent sales increase in October, setting an all-time monthly sales record with 5,179 units sold. The Compass’ 566 percent increase was by far the largest year-over-year percentage sales gain of any Chrysler Group model in October.

Wrangler set a sales record for the month of October, the SUV’s fifth-consecutive monthly record this year. Wrangler and Liberty each posted double-digit percentage sales increases in October.

Ram Highlights: Ram pickup truck sales were up 21 percent, making last month the best October since 2007. Both the Light Duty and Heavy Duty pickup models posted sales gains for the month.

Chrysler Group LLC U.S. Sales Summary Thru October 2011
Model Oct-11 Oct-10 Change CYTD 2011 CYTD 2010 Change
500 1,965 0 New 15,826 0 New
FIAT BRAND 1,965 0 New 15,826 0 New
200 11,205 0 New 69,755 0 New
Sebring 0 2,221 -100% 2,380 35,827 -100%
300 3,701 5,211 -29% 27,077 34,322 -21%
PT Cruiser 0 656 -100% 1,328 8,519 -84%
Aspen 0 0 0% 0 30 0%
Town & Country 6,338 8,459 -25% 78,255 95,952 -18%
CHRYSLER BRAND 21,244 16,547 28% 178,795 174,650 2%
Compass 5,179 778 566% 39,192 15,087 160%
Patriot 3,581 2,931 22% 46,234 31,399 47%
Wrangler 9,892 7,908 25% 101,820 79,531 28%
Liberty 5,997 3,968 51% 55,322 41,157 34%
Grand Cherokee 11,084 12,721 -13% 96,853 60,898 59%
Commander 0 174 -100% 105 7,954 -99%
JEEP BRAND 35,733 28,480 25% 339,526 236,026 44%
Caliber 1,840 2,777 -34% 32,430 39,526 -18%
Avenger 7,136 2,911 145% 52,164 44,613 17%
Charger 3,626 4,023 -10% 57,779 71,229 -19%
Challenger 3,097 3,182 -3% 33,254 30,964 7%
Viper 12 37 -68% 156 350 -55%
Journey 5,028 3,695 36% 46,734 42,050 11%
Caravan 7,100 8,204 -13% 92,930 83,158 12%
Nitro 2,031 2,133 -5% 20,784 17,966 16%
Durango 3,864 58 6562% 42,944 183 23367%
DODGE  BRAND 33,734 27,020 25% 379,175 330,039 15%
Dakota 642 774 -17% 11,299 11,184 1%
Ram P/U 21,037 17,316 21% 199,011 158,205 26%
Cargo Van 157 0 New 291 0 New
Sprinter 0 0 0% 0 253 -100%
RAM BRAND 21,836 18,090 21% 210,601 169,642 24%
TOTAL CHRYSLER GROUP LLC 114,512 90,137 27% 1,123,923 910,357 23%
TOTAL CAR 32,582 20,362 60% 290,821 256,831 13%
TOTAL TRUCK 81,930 69,775 17% 833,102 653,526 27%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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