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Ram 1500 wins Canadian Truck King Challenge

by Bill Cawthon on

The 2012 Ram 1500 today was named the “Best Half-Ton Pickup Truck” by the Canadian Truck King Challenge team. The announcement follows a few days of intensive real world truck evaluations with the focus on fuel consumption and capabilities. The testing included 8,000 lb (3,629 kg) of towing; 1,800 lb (817 kg) of heavy payload and some off-roading performed by the Truck King Challenge judges in Central, Ontario.

“The testing performed by the Truck King Challenge is a great third party evaluation of the highly competitive half-ton truck segment and we are thrilled that our Ram 1500 took top honours,” said Reid Bigland, President and CEO, Chrysler Canada. “The Ram 1500 is the most awarded Ram truck ever and has the longest lasting line of pickups in Canada. It’s no coincidence that more Canadian pickup buyers are switching to Ram 1500 than to any other truck.”

“The fifth Canadian Truck King Challenge concentrated on testing the most popular half-ton pickups in the Canadian market this year. These included the Ram 1500, Ford F150, Toyota Tundra, GMC Sierra 1500 and the Nissan Titan”, said Howard Elmer, Truck King Media Group. “Over two days, five judges cycled through the trucks while towing 8,000 lb travel trailers and 1,800 lb of payload. The trucks were also run empty and off-road for a total of just over 3,000 km of real world testing. The Canadian Truck King Challenge congratulates Chrysler on its first place win and awards it bragging rights for 2012.”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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