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Why Sergio wears black

by Bill Cawthon on

Now it can be told: Sergio Marchionne wears black sweaters and black pants because he doesn’t want to waste time deciding what to wear each day.

Speaking to reporters in Toronto, Marchionne said, “I prioritize in the morning. I made a decision to start wearing black sweaters and pants a long time ago, because (otherwise) I have to make a choice between spending three seconds deciding whether to wear a blue one or a black one, and I don’t want to spend the three seconds.”

“It’s an allocation of time and resources. I like simplicity almost to the point of being monastic. But it’s clear. I’m not confused. All my bloody pants look the same; all my sweaters look the same. The shirts change; they’re all blue.”

“But fundamentally my life is a lot easier. It takes me exactly a minute and a half to get dressed in the morning.”

“And I have the same clothing everywhere I live. The bloody airplane here, in Italy, in Switzerland; it doesn’t matter.”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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