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Ram named “Pickup Truck of the Year” by Four-Wheeler

by Bill Cawthon on

The editors of Four Wheeler have named the Ram 2500 Power Wagon “2012 Pickup Truck of the Year.”

“The folks at Four Wheeler magazine are serious off-road experts and have once again honored the Ram Power Wagon with this significant industry award,” said Fred Diaz, CEO of the Ram Truck Brand. “Straight off the dealer’s showroom floor, our Power Wagon is, by far, the most capable off-road truck. We’re proud that Four Wheeler recognizes this.”

To qualify for the competition, a vehicle must have been entirely new or have substantial mechanical revisions from a previous model year. For 2012, the award-winning Ram Heavy-Duty lineup features an all-new six-speed automatic transmission for gas powertrains, available 6.7-liter Cummins diesel with 800 lb.-ft. of torque and an all-new RamBox for the 6-ft.-4-in bed.

“You can’t beat the versatility of the 2012 Ram Power Wagon,” said John Cappa, Editor of Four Wheeler Magazine. “Its aggressive BFG All-Terrain tires, tuned suspension, disconnecting sway bar, selectable lockers front and rear, and a Warn winch make it nearly unstoppable off-road, yet it’s still civilized enough to be daily-driven. The Power Wagon crawls over the most difficult rocky terrain just as easily as it speeds over rough dirt roads or commutes on smooth highways. Add in a 10,200-pound towing capacity along with multiple useful storage compartments, including the RamBox, and you end up with a remarkable factory-built ¾-ton truck that easily deserves Four Wheeler’s 2012 Pickup Truck of the Year award.”

Published monthly since 1962, Four Wheeler is the country’s oldest and most respected four-wheel drive enthusiast publication with a paid circulation of 200,000 monthly and a readership of more than 2.2 million.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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