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Dart named “Most Significant Vehicle of NAIAS”

by Bill Cawthon on

The editors of Autoweek have named the 2013 Dodge Dart the “Most Significant Vehicle” of the auto show.

“We think the Dodge Dart drills the target dead center,” said Bob Gritzinger, Autoweek Executive Editor. “The bold Dodge styling, sport-tuned Alfa Romeo Giulietta chassis and attention to interior detail will draw buyers into the showroom, while the strong fuel economy and $15,995 starting price should close the deal.”

“We’re very proud of this award and think the editors at AutoWeek have hit the bullseye by naming the Dart “Most Significant Vehicle,” at the North American International Auto show,” said Dodge brand CEO Reid Bigland. “With the compact car segment comprising 15 percent of U.S. new car sales and close to 25 percent of new car sales in Canada, we hope many people in both countries looking for a fuel-efficient, powerful, fun-to-drive car loaded with all the latest technology and safety features soon find it a significant part of their lives, too.”

“The Dart gives Dodge a highly competitive entry in the crucial small sedan segment where it hasn’t been a player since the middle of the last decade,” Gritzinger added.

For the latest on the Dodge Dart, visit Dart-Mouth.com.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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