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Dodge CEO defines the brand

by David Zatz on

During our interview with Reid Bigland, Allpar asked the Dodge CEO how he would define the brand, in a way that would differentiate it from Chrysler, Hyundai, etc. Reid answered:

Dodge is really a mainstream American brand. It is about value and performance. If you look at that value and performance, you have great value throughout the entire Dodge product portfolio. If you look at the portfolio split between people movers, Journey, Caravan, Durango, and then cars, Charger, Challenger, and Avenger, all of them share those characteristics even on the muscle car side. The value or cost per horsepower is uncharacteristically Dodge. … I think that value and performance is what makes Dodge unique.

For more, see our interview with Reid Bigland.


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