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Jeep No. 1 truck-only brand

by Bill Cawthon on

Jeep beat GMC to become America’s top-selling truck-only brand. 2011 Jeep sales soared 44.0 percent to 419,349 units led by the Grand Cherokee and Wrangler while GMC sales topped out at 397,986, a gain of 18.8 percent.

The Wrangler continues to be the best-selling traditional, body-on-frame SUV. The Grand Cherokee jumped to No. 13 in December sales.

The Ram pickup was No. 4 in overall December light vehicle sales and No. 7 for the year.

Chrysler easily maintained its position as the No. 4 automaker by U.S. sales volume, outselling Honda by more than 221,000 units. Chrysler Group posted one of the highest growth rates in the industry, with sales up 37.1 percent in December, trailing only Kia (as a standalone brand, Kia was up 42.5 percent). In annual growth, Chrysler was third, behind Kia and Volkswagen.

TOP AUTOMAKERS DECEMBER & FULL YEAR SALES
Company Dec-11 Dec-10 Change CYTD 2011 CYTD 2010 Change
General Motors Co. 234,351 224,147 4.6% 2,503,797 2,211,699 13.2%
Ford Motor Co. 209,447 190,191 10.1% 2,143,101 1,931,534 11.0%
Toyota Motor Sales 178,131 177,488 0.4% 1,644,660 1,763,595 -6.7%
Chrysler Group 138,019 100,702 37.1% 1,369,114 1,085,211 26.2%
American Honda 105,230 129,616 -18.8% 1,147,285 1,230,480 -6.8%
Hyundai/Kia 94,155 75,246 25.1% 1,131,183 894,496 26.5%
Nissan North America 100,927 93,730 7.7% 1,042,534 908,570 14.7%
Volkswagen/Audi 45,157 34,413 31.2% 441,963 358,459 23.3%

Chrysler did lose the minivan crown to the Toyota Sienna. The Sienna beat the Dodge Grand Caravan by 567 sales. The Dodge did have the best sales in December.

U.S. MINIVAN SALES DECEMBER AND FULL-YEAR
Brand & Model Dec-11 Dec-10 Change CYTD 2011 CYTD 2010 Change
Toyota Sienna 11,564 8,828 31.0% 111,429 98,337 13.3%
Dodge Grand Caravan 11,879 14,266 -16.7% 110,862 103,323 7.3%
Honda Odyssey 11,489 10,147 13.2% 107,068 108,182 -1.0%
Chrysler Town & Country 9,619 9,780 -1.6% 94,320 112,275 -16.0%
Kia Sedona 1,865 1,672 11.5% 24,047 21,823 10.2%
Routan 533 1,247 -57.3% 12,473 15,961 -21.9%
Nissan Quest 1,774 0 NEW 12,199 177 NEW
Total Segment 48,723 45,940 6.1% 472,398 460,078 2.7%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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