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Jeep sales soar in Europe

by Bill Cawthon on

While overall light vehicle sales were down 1.4 percent in 2011, Jeep sales jumped 61.8 percent in the 27 member states of the European Union and the four European Free Trade Association countries last year

Based on figures from the European Automobile Manufacturers’ Association (ACEA), Jeep enjoyed triple-digit growth in Germany (124 percent) and Italy (117.6 percent) and hit double-digit improvements in France (71.7 percent) and Spain (21.2 percent).

In December, a month in which European sales fell 5.8 percent, Jeep sales bucked the trend, rising 47.8 percent.

Worldwide Jeep sales rose 41 percent.

“The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working,” said Jeep CEO Mike Manley. “Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a rollout of new Jeep models for the European market – including the incorporation of Fiat’s fuel- and emissions-saving MultiJet II technology on the new 3.0-liter CRD engine that powers the Grand Cherokee.”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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