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Mopar prices and OEM testing

by David Zatz on

Accessory and performance parts buyers have often noted that Mopar parts tend to cost more than the “aftermarket, ” even for things that seem similar, though many Mopar parts are made by third parties. (This involves not replacement parts, but accessories and performance add-ons.)

In our interview, Pietro Gorlier confirmed what others have commented on the Allpar forums: that Mopar parts are tested to full production-car standards, which accounts for some of the costs. This can be a substantial cost, not just for the testing, but also for fixing any durability issues.

Pietro said, taking graphics as an example, “Our graphics all go through ultraviolet testing because if I put a graphic on a car, I want to be sure that the graphic will last as long as the car is on the market. This is not a concern for an aftermarket company, they just want a price that is attractive to the customer. So our parts today are undergoing the same level of testing as our cars.”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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