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Pietro Gorlier: global Mopar, dealer service

by David Zatz on

We spoke for a time with Pietro Gorlier, CEO of Mopar. We will have a full report next week, but some highlights include:
Pietro Gorlier

  • 77% of dealers are open on Saturdays for service, nearly meeting the 2014 goal of 80%, and around one third now offer Express Lube.
  • Accessories are accounting for a much higher proportion of sales at dealerships, replacing revenue lost from warranty work.
  • Chrysler is pushing training at the dealerships, so technicians can work more effectively and more quickly.
  • Mopar now starts designing accessories when the cars are first sketched, and continues to work with the engineers throughout development, so they can find new opportunities for customization.
  • A group (the Serviceability Team) also works with development engineers to keep cars relatively easy to work on.
  • Mopar is being strengthened as a brand and given more visibility (e.g. the Mopar 10 Charger), and is being taken worldwide. Mopar will in fact serve Fiat brands in the same way it does Chrysler, partly because of the increasingly common use of components and systems; this includes both accessories and dealer diagnostic equipment.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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