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Ram goes upscale with Laramie Limited

by Bill Cawthon on

A new model is set to top the Ram pickup series: the Ram Laramie Limited. With full-leather seating, piano-black interior trim, and understated exterior badging, the Laramie Limited is to be a luxury alternative to the southwestern-themed Ram Laramie Longhorn edition. It will debut on February 8 at the Chicago Auto Show.

Ram CEO Fred Diaz said, “Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with elegance. The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations. Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.

“The Ram Laramie Limited customer is going to be involved in some sort of motor-sport activity. Whether they’re towing a ski boat, a race-car hauler, motorcycles or snowmobiles, they’re looking for comfort and class and an expressive way to carry their crew and their gear.”

Exterior highlights: Body-color front fascia with fog lamps and a matching, painted rear bumper (except Ram Laramie Limited 2500 and 3500 in white and silver, which get chrome front and rear bumpers). The chrome grille surrounds billet inserts from the Ram Sport. Chrome accents include body-side molding, mirrors, door handles, and tubular side steps. Engine and Ram model line badges are deleted; tailgate badging includes the chrome Ram’s Head logo and a small italicized block-letter “Limited.”

Ram 1500 Laramie Limited uses 20 inches forged aluminum wheels, with painted silver pockets. Heavy Duty models have 17-inch fully polished aluminum wheels.

Ram 1500 Laramie Limited colors are black, bright silver metallic, white, deep cherry red pearl, mineral gray metallic, and true blue. Ram 2500 and 3500 Laramie Limited Rams are available in black, bright silver metallic, white, and mineral gray metallic.

Interior highlights: Dark slate Natura Plus leather seats and engraved details. Contrasting medium graystone leather piping set off by medium graystone deck-seam stitching. The double-stacked center console is topped with a soft, double French-stitched full-leather lid. Leather-wrapped steering wheel and shifter — console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models. Accent medium graystone X-stitch detailing. Door trim front and rear also is wrapped in premium leather. Leather armrest uppers are further accented with the same dual French stitch used on the center console lid and instrument panel.

The dash features a center stack trimmed in high-gloss piano-black with liquid graphite side bezels and bright chrome vent rings. Piano-black finishes also are used in the door panels and are trimmed in bright chrome.

Ram Laramie Limited’s gauge cluster is accented with pad-print chrome rings and includes the imprinted message: “Designed in Detroit.” Gauge needles are finished in liquid graphite. A liquid graphite glovebox spear with pinstriped details and black and chrome “Limited” badge complete the dash.

There’s remote LED lighting at the inside door handles and a full-length light that illuminates the truck’s multi-function lower map pockets, front and rear. Beneath the dash is muted foot-well lighting.

Premium berber carpet floor mats with medium graystone accent stitching. Rear flap-closure seatback map pockets with modern chrome Ram-lettered detailed metal buckles also are unique to Ram Laramie Limited. For entry and exit, brushed-silver Ram-branded door sill plates resist scuffs and add visual appeal.

Ram Laramie Limited also is equipped with a navigational radio, remote start, back-up camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats and rear heated seats.

Ram Laramie Limited will be available in the second quarter of this year in 1500 (1/2-ton), 2500 HD (3/4-ton) and 3500 HD single- and dual-rear-wheel (1-ton); Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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