StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Why the car is named Dodge Dart (updated)

by David Zatz on

Allpar asked Reid Bigland about the choice of the name Dodge Dart (and what happened to Hornet) during our interview on Monday, which will be posted in full on Monday. Reid said:

We did a lot of research on the name Dart. Interestingly enough, anyone that we spoke to that was under the age of 35, we showed them pictures of the 2013 Dart with the aggressive aero, the look, the sportiness, and asked them which names they thought fit best. Dart was the overwhelming bulls-eye.

These people weren’t very familiar with the 1960-1976 Dart. They were just looking at Dart for matching the design and the aero of the current car.

Then on a demographic of 45 and older, there was a lot of affiliation with name Dart. The affiliation with the name Dart, the original, was very positive. The vehicle had a great run. 1960-1976 sold almost 4 million Darts. If I can get halfway there with this car I would be pretty happy.

Dart to this day lives quite large on drag strips throughout North America. A lot of people have a very strong affinity for Dart today, so they too were quite keen on the re-entry of the name Dart back into the Dodge portfolio.

Reid also talked about Chrysler Canada’s success and Dodge’s opportunities in the United States. The interview is due to be posted in full on Monday.


New Jeep book delves into Wagoneer, Gladiator, Comanche, and Scrambler

Dodge introduces Durango Hellcat, Charger Redeye and Challenger Super Stock

FCA sales plummeted—as we expected them to

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.