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Chrysler dealers speak on Bowl ad

by David Zatz on

The national council of Chrysler dealers published this statement today, after some radical politicians slammed the “Halftime in America” ad starring Clint Eastwood as being “politically motivated.” (Active Republican strategist Karl Rove, in particular, claimed it was made using “taxpayer money” and represented corruption by President Obama, though Chrysler has repaid its loans and the government has no equity in the company at this time.)

The Chrysler Group LLC National Dealer Council would like to make a statement in our support of the “Halftime in America” Super Bowl ad run by our manufacturer Chrysler Group on behalf of our over 2300 franchised dealers.

This ad was simply a recount of the achievement of Chrysler Group, and its dealers who sacrificed and drove to take this American icon from depths during the national economic downturn to the success we have accomplished to date. Further, it highlights our collective resolve to continue to drive to make Chrysler Group the greatest car company in the world, going forward in what will be our “second half.”

Moreover, it was designed to relate to those still suffering the effects of the recession, that they may be buoyed by our example and they may find the courage to endure through to similar success going forward.

We stand unified with Chrysler Group in our collaborative drive to continue to create and retail great cars and trucks and to give our clients a world class sales experience on our showroom floor.

We have no doubt that this ad had no political agenda of any kind but rather a statement of fact and hope for the future for all of us and America.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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