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“It’s Halftime in America” top automotive Super Bowl ad on YouTube

by Bill Cawthon on

In spite of, or perhaps because of, the highly publicized charges of partisan politics and false accusations of the use of taxpayer money, Chrysler’s “It’s Halftime in America” was the top-ranked automotive commercial in YouTube’s Ad Blitz 2012 contest. For the past five years, the YouTube Ad Blitz has been one of the largest consumer polls of Super Bowl ads.

The Chrysler Group’s “It’s Halftime in America” video came in second place to M&M’s “Just My Shell” spot in the overall results.

“’It’s Halftime in America’ is about a mission, not about a product. It is about the spirit that motivates our embracement of this mission,” said Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC. “The 2-minute video portrayed the essence of Chrysler Group’s commitment and how we are working toward the future. We don’t presume to teach anything or show our way as the right way ahead. Our message to the United States came from people who felt a duty to encourage the country they love. It was simply a way of saying that everyone, in the land of opportunity, has the right to dream and the power to turn that dream into reality.”

With more than 17 million views, web traffic to the Chrysler Group brand sites has dramatically increased since the two-minute ad aired during Super Bowl XLVI.

“We are humbled and honored that the voters named Chrysler Group as the top auto and second-place winner in YouTube’s Ad Blitz 2012 contest,” said Olivier Francois – Chrysler’s Chief Marketing Officer.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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