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Chrysler launches new certified program for other brands

by Bill Cawthon on

Carbuyers wanting the security that a certified pre-owned vehicle offers as well as a wide variety of choices soon will be able to find both at their nearest Chrysler Group dealership.

Chrysler today launched Diversified Certified, a new program allowing Chrysler Group dealers to certify and sell used non-Chrysler-brand vehicles and back them with a Chrysler Group warranty. Eligible cars will be Model Year 2008 or newer and have less than 48,000 miles on the odometer.

The 140 U.S. Fiat studios are the first to launch the program; other Chrysler Group brands will be added in about two months.

“Today is a new chapter for certified pre-owned vehicles,” said Eric Swanson, Head of Certified Pre-Owned Vehicles at Chrysler Group LLC. “Just because we didn’t build the vehicle, doesn’t mean we won’t back it with a Chrysler Group warranty. Of course, we always want our customers to visit our dealers and purchase a new or certified pre-owned Chrysler Group model, but now we have given them another option to consider.”

All competitive-make pre-owned vehicles will be subjected to a thorough certification process and come with a 5-Year/60,000-Mile Maximum Care (full mechanical) Warranty from original in-service date, as well as Certified Pre-Owned program benefits such as towing, roadside assistance and more.

Dealer Gary Brown of Patchogue, New York, owner of Brown’s Fiat and Brown’s Jeep Chrysler Dodge, says the timing is perfect for the Diversified Certified program. With Chrysler Group sales up 26 percent in 2011, and up 42 percent so far this year, “we have never seen so many conquest opportunities,” Brown said.

“Diversified Certified will give our used car team a great opportunity to bolster and sell our pre-owned inventory,” Brown added. “We are really excited about it.”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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