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Ram shows 10th anniversary Lone Star edition

by Bill Cawthon on

Ram Truck has introduced the special 10th Anniversary edition of the Texas-only 2012 Ram 1500 Lone Star.

In 2002, Chrysler became the first manufacturer to recognize the Texas pickup market, the nation’s largest, with an exclusive Lone Star version.

“The Ram 1500 Lone Star was the first pickup truck designed by Texans and built specifically for Texans,” said Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico, a San Antonio native. “Native Texans are very proud to be from the Lone Star State. For the last 10 years, this truck has given us the authentic opportunity to proudly connect Ram with Texas’ very proud state motto. It’s by far our best-selling Ram truck in Texas.”

The Ram 1500 Lone Star model makes up 30-40 percent of all Ram 1500s sold in Texas. Since the its debut, Ram has sold more than 80,000 of the Texas-only models.

The 2012 Ram 10th Anniversary Lone Star is exclusively available in Crew Cab configuration with bucket seats. Paint choices include Black, Bright Silver, Bright White, Deep Cherry Red, Flame Red, Mineral Gray and True Blue. New, larger “Lone Star” badges with the prominent red, white and blue Texas state emblem adorn the front doors and tailgate. On the inside, the anniversary model features Katzkin perforated leather seats with stylized Texas/Lone Star logos. A 10th Anniversary Lone Star logo is called out on the passenger glove box. The four embroidered floor mats will also feature the Lone Star name.

Standard Ram Lone Star features include: a 5.7-liter HEMI V8; 6-speed automatic transmission; 115V auxiliary power outlet; 20-inch aluminum wheels; Class IV receiver hitch; 10-way adjustable power driver’s seat; fog lamps, halogen quad headlamps; leather-wrapped steering wheel; locking lug nuts; rear 60/40 split folding seats and steering-wheel-mounted audio controls.

In addition, buyers can customize their Lone Star Ram with more than two dozen factory options and hundreds of Mopar accessories.

Pricing for the Lone Star package is $1,500, giving the 2012 Ram 1500 Lone Star 10th Anniversary edition an MSRP starting at $36,440. It goes on sale at the end of second quarter 2012.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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