StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler uses Imperial logo in NYC

by David Zatz on

Chrysler has resurrected the Imperial logo for use in its “license plates” at the New York Auto Show. The meaning of the letters and numbers should be clear: “313” is the main area code for downtown Detroit and if you can’t figure out “IFD,” you haven’t been paying attention (Imported From Detroit). The logo has been used in other Imported From Detroit merchandise, as well, with no explanation.

There have been rumors, off and on, of a new Imperial for years, and an Imperial concept was indeed shown a few years ago at the Detroit Auto Show, to mixed reviews. Chrysler did not have the headroom for a real Imperial when it was owned by the parent company of Mercedes, and today is limited more by public perception and funding, since Maserati, Ferrari, and Alfa Romeo are not in the same basic category as Imperial would be. (Thanks, Gabriel T. Dal’Maso and Gerald from NYC.)

Update: Allpar’s intrepid readers noted that IFD means Imported From Detroit while 313 is Detroit’s area code (Chrysler’s, incidentally, is 248 — Auburn Hills).

 


New dates for Mopar show at the Packard Proving Grounds

Sources: a new 2022 Dakota really is coming, but maybe not the Challenger ACR

New Jeep book delves into Wagoneer, Gladiator, Comanche, and Scrambler

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.