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Manley: Trail Rating varies by Jeep

by David Zatz on

While promising that any Trail Rated Jeep would be superior to all competitors in the segment, Mike Manley told Allpar that the system was not, as the old Willys and AMC Jeep standards were, a fixed set of criteria. Rather, Trail Rating varies in its standards by the segment, with criteria apparently based on the best competitors. Manley said:

For each segment, we have a series of measurements, processes, and standards that we know our Jeeps have to meet on the trail-rated end, so we can be comfortable that we are true to what Jeep means. And that changes by segment. Wrangler, for example, has a much tougher series of measures than Compass. So in each segment, our aim is to have the most capable vehicle in that segment. … you can’t get Compass to do what Wrangler can do for example. But you can have a trail-rated Compass.

He noted that when he first took charge of Jeep, the two largest customer concerns were the appearance and capability of Compass; he responded quickly with a restyling and Trail Rated Compass.

During the interview, Mike Manley discussed future Wranglers, the J8 and AAV, the future Jeep Liberty, and reactions from the Jeep community. Read more.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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