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New Jeep Altitude

by Bill Cawthon on

In response to Wrangler enthusiasts’ desire for limited-edition vehicles, Jeep is introducing the new 2012 Wrangler Unlimited Altitude, completing the set begun with the Grand Cherokee, Compass and Patriot Altitude models last month.

Based Wrangler Unlimited Sahara, the Altitude offers fans a unique appearance including a body-color hardtop combined with a variety of black-gloss exterior appointments, and a distinctive black-and-red interior theme.

“With sales up more than 30 percent year over year, Jeep Wrangler continues to show the special place it has in the hearts and minds of the American public,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “One of the many things Jeep enthusiasts love is the series of limited-volume, special-edition Wrangler models we produce. The new Wrangler Unlimited Altitude builds on the previous models and delivers consumers yet another fun and distinctive Jeep vehicle straight from the factory.

“With a production run of only 4,500 units, we expect the Jeep Wrangler Unlimited Altitude to sell out very quickly,” Manley added.

The new Jeep Wrangler Unlimited Altitude edition includes a body-color hardtop with matching painted center sections on the front and rear bumpers. Unique eighteen-inch, five-spoke alloy wheels with black-painted spokes and polished wheel rings combined with a Mopar® black fuel fill door, matte black “Jeep” grille badge and a black tone-on-tone hood graphic.

A black-and-red interior theme includes red accent stitching on the black leather seats, as well as the door panels, center arm rest, floor mats and steering wheel. Vent rings, steering-wheel spokes, door pulls and passenger-side dashboard grab handle and berber floor mats are all finished in black to emphasize the contrast.

Jeep Wrangler Unlimited Altitude models are available in Deep Cherry Red, Black, Bright White and Bright Silver Metallic, and will be available at a Manufacturer’s Suggested Retail Price (MSRP) of $33,740.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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