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Chrysler sales rose 20%

by Bill Cawthon on

Chrysler again beat the analysts’ estimates as it reported U.S. sales of 141,165 units, a 20.4% increase over sales in April 2011 (117,225 units), and the group’s best sales in the month of April since 2008.

Chrysler Group recorded its 25th-consecutive month of year-over-year sales gains and its 11th-straight month of sales increases of at least 20%. Each brand posted year-to-year sales increases. Fiat’s 336% gain was the largest percentage increase of any Chrysler Group brand.

Several Chrysler Group models shattered sales records. The Fiat 500, Chrysler 200, Dodge Challenger, and Jeep Wrangler each set new records for April, while Dodge Avenger, which posted a 47% sales gain, set an all-time sales record.

The Jeep Wrangler and Grand Cherokee weighed in with the largest sales gains of the Jeep brand, while the Dodge Grand Caravan and Chrysler Town & Country minivans each recorded double-digit increases.

Chrysler Group finished the month with a 59-days supply of inventory (344,453 units). U.S. industry sales figures for April are projected at an estimated 14.6 million units Seasonally Adjusted Annual Rate (SAAR).

  • Chrysler had its best April sales since 2007 and its 10th-consecutive month of year-over-year sales gains.
  • Sales of the Chrysler 300 full-size sedan were up 138%, the model’s best sales month since March 2008.
  • Chrysler Town & Country and Dodge Grand Caravan minivans each posted double-digit sales gains.
  • Jeep sales increased 19% compared with the same month in 2011, the brand’s best April in five years and its 24th-consecutive month of year-over-year sales gains.
  • Grand Cherokee had its best April in seven years.
  • Ram truck had its 24th-consecutive month of year-over-year sales gains and its best April since 2008.
  • Both Ram light- and heavy-duty pickup trucks posted sales increases in April.
  • Of the Ram light-duty truck sales, those with crew cabs posted the largest percentage increase.
  • Dodge sales increased 2% in April, the brand’s best April sales since 2008 and its 11th-consecutive month of year-over-year sales growth.
  • The Dodge Grand Caravan minivan, the brand’s volume leader in April, and the Dodge Journey full-size crossover, each had their best April sales in four years.
Chrysler U.S. Sales
Model April
2012
April
2011
Change Jan-Apr
2012
Jan-Apr
2011
Change
FIAT BRAND (Fiat 500) 3,849 882 336.4% 12,699 1,382 818.9%
200 13,343 8,274 61.3% 44,981 18,154 147.8%
Sebring 0 0 Disc. 0 2,327 Disc.
300 7,763 3,263 137.9% 27,729 8,642 220.9%
PT Cruiser 0 0 Disc. 0 1,283 Disc.
Town & Country 10,773 8,842 21.8% 38,507 32,769 17.5%
CHRYSLER BRAND 31,879 20,379 56.4% 111,217 63,175 76.0%
Compass 3,616 4,050 -10.7% 12,723 11,443 11.2%
Patriot 5,261 4,636 13.5% 21,226 17,843 19.0%
Wrangler 12,184 9,051 34.6% 41,956 31,938 31.4%
Liberty 5,789 4,845 19.5% 27,588 20,000 37.9%
Grand Cherokee 11,834 9,802 20.7% 49,337 35,917 37.4%
Commander 0 0 Disc. 0 96 Disc.
JEEP BRAND 38,684 32,384 19.5% 152,830 117,237 30.4%
Caliber 1,408 3,967 -64.5% 6,646 13,574 -51.0%
Avenger 11,147 7,577 47.1% 32,776 19,325 69.6%
Charger 7,991 8,485 -5.8% 30,496 22,796 33.8%
Challenger 4,102 3,617 13.4% 14,626 13,359 9.5%
Viper 0 10 -100.0% 20 94 -78.7%
Journey 5,933 4,598 29.0% 24,066 18,778 28.2%
Caravan 11,183 8,793 27.2% 45,645 36,721 24.3%
Nitro 227 2,209 -89.7% 2,892 8,264 -65.0%
Durango 3,257 5,064 -35.7% 14,303 13,386 6.9%
DODGE  BRAND 45,248 44,320 2.1% 171,470 146,297 17.2%
Dakota 39 1,580 -97.5% 415 5,665 -92.7%
Ram P/U 21,126 17,680 19.5% 88,590 70,419 25.8%
Cargo Van 340 0 New 1,995 0 New
RAM BRAND 21,505 19,260 11.7% 91,000 76,084 19.6%
Cars 49,603 36,075 37.5% 169,973 99,653 70.6%
Trucks 91,562 81,150 12.8% 369,243 304,522 21.3%
TOTAL USA SALES 141,165 117,225 20.4% 539,216 404,175 33.4%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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