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Chrysler US June sales up 20%

by David Zatz on

Today, Chrysler reported its the best June since 2007 for U.S. sales, as well as the 27th consecutive month of year-over-year sales gains. For the second quarter as a whole, sales were up 24% over Q2 2011.  Each brand posted increases over the prior June, and Fiat broke records for the fifth consecutive month.

Chrysler sold 144,811 units in the US in June 2012, versus 120,394 in June 2011. While sales dropped somewhat from May 2012, they remain higher than in any month in 2010 or 2011.

For the third time in the last 12 months, the Jeep Wrangler set an all-time monthly sales record. Dodge had three record setters: the Dodge Avenger, Dodge Challenger, and Dodge Journey. Chrysler had one, the 200, though the 300 recorded a 179% gain. The Chrysler Town & Country minivan and Jeep Grand Cherokee each logged sales increases of more than 30% while the Ram pickup truck, with its 12% increase, recorded its 26th-consecutive month of year-over-year sales gains and best June since 2007.Chrysler finished the month with a 67-days supply of inventory (358,260 units). U.S. industry sales figures for June are projected at an estimated 14.4 million units Seasonally Adjusted Annual Rate (SAAR).

The key Ram 1500 pickup posted an 18% increase, with regular cab pickups posting the largest percentage sales increase, while the quad cab trucks led in volume. The Ram Cargo Van, designed for small businesses and commercial fleets, posted a 272%  increase in June compared with May.

Sales losses were almost entirely on dropped models. Sebring, PT Cruiser, Commander, Dakota, Nitro, and Viper together accounted for just 24,284 sales year-to-date in 2011; half of that was Nitro, and rising Liberty sales nearly made up the deficit. Caliber dropped by 58%, year to date, and by 75% in June, with production having stopped. That was another 12,523 cars, year to date, an acceptable loss given expected Dodge Dart sales (just 202 Dart sales were recorded for June, due to short supplies). Durango (down 9% YTD and down 43% in June — in unit sales, around 2,000 units YTD) and Compass (down 1% YTD, around 250 units) were the only other year-to-date shortfalls.

Meanwhile, year to date gains were stunning in some areas. Looking at percentage increases, Fiat led the way with 319%, but then, Fiat 500 was not available until last May. 300 sales roughly tripled, and 200 sales more than doubled for the first half. Avenger sales shot up 73%. The smallest gain was for Patriot, which “only” rose 12% in the first half, versus first-half-of-2011 sales.

Looking at year to date gains in terms of vehicles sold, cars outpaced trucks with a gain of 98,319 car sales vs 95,817 truck sales. Chrysler was the biggest gainer, with 71,686 more sales, followed by Jeep (52,623); the Chrysler increases were driven almost entirely by 200 (+36,631) and 300 (+27,120). Both have been redesigned, with major gains in powertrain, suspension, interiors, and electronics. 200’s stablemate, Avenger, which did not get a major exterior refresh, gained just 22,389 sales.

In other news, Fiat will buy an additional 3.3% share of Chrysler from the UAW’s retiree health-care trust, boosting its stake to 61.8%.

See numerous sales charts – by brand and model.

June Vol %
Year to Date Vol %
U.S. Sales of: 2012 2011 Change
2012 2011 Change
200 10,871 7,219 51% 69,102 32,471 113%
Sebring 0 0 0 2,380 -100%
300 6,971 2,500 179% 40,801 13,681 198%
PT Cruiser 0 0 0 1,328 -100%
Town & Country 9,021 6,810 32% 57,851 46,208 25%
CHRYSLER 26,863
16,529
63%
167,754
96,068
75%
Compass 4,070 4,763 -15% 20,513 20,761 -1%
Patriot 5,590 5,840 -4% 32,707 29,153 12%
Wrangler 14,461 11,290 28% 70,871 53,236 33%
Liberty 7,892 5,252 50% 42,339 31,300 35%
Grand Cherokee 12,506 8,969 39% 75,117 54,370 38%
Commander 0 0 0 104 -100%
JEEP 44,519
36,114
23%
241,547
188,924
28%
Caliber 995 3,929 -75% 8,982 21,505 -58%
Dart 202 0 New 202 0 New
Avenger 9,404 5,605 68% 52,862 30,473 73%
Charger 8,532 7,215 18% 45,763 37,841 21%
Challenger 4,009 3,384 18% 23,451 20,161 16%
Viper 0 4 -100% 20 114 -82%
Journey 6,896 4,621 49% 36,751 27,105 36%
Caravan 10,901 10,822 1% 68,964 56,970 21%
Nitro 81 1,994 -96% 3,137 12,158 -74%
Durango 3,295 5,827 -43% 21,446 23,571 -9%
DODGE 44,315
43,401
2%
261,578
229,898
14%
Dakota 18 1,185 -98% 459 8,200 -94%
Ram P/U 23,951 21,362 12% 138,581 111,898 24%
Cargo Van 1,141 0 New 3,443 0 New
RAM 25,110
22,547
11%
142,483
120,098
19%
Fiat 500 4,004 1,803 122% 20,706 4,944 319%
GRAND TOTAL 144,811
120,394
20%
834,068
639,932
30%
TOTAL CAR 44,988 31,659 42% 261,889 163,570 60%
TOTAL TRUCK 99,823 88,735 12% 572,179 476,362 20%

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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