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Jeep shows new Wrangler Freedom Edition

by Bill Cawthon on

As a tribute to U.S. military members past and present, Jeep introduces the new 2012 Jeep Wrangler Freedom edition. Based on the best-selling Wrangler Sport, the Freedom edition is available as a two-door Wrangler or four-door Wrangler Unlimited model. It is offered in three colors only: Deep Cherry Red, Bright White, and new True Blue that for 2012 is exclusive to the Wrangler Freedom edition model. Unique graphics include features a military-inspired star decal on the hood and rear quarter panels, along with an “Oscar Mike” (military jargon for “on the move”) fender badge.

Other special features include unique Mineral Gray-painted 17-inch alloy wheels borrowed from the Wrangler Rubicon, Mineral Gray-painted grille and front and rear bumper inserts, body-color wheel arches and side steps, black sidesteps with matching black tail lamp guards and a Mopar fuel fill door, and a Sunrider soft top with deep-tint rear windows.

Freedom edition interiors include black seats with rugged tectonic fabric, an “Oscar Mike” logo embroidered on the seat backs in silver stitching, French Silver accent stitching on the steering wheel, doors, seats and front arm rest, and “Quick Silver” accents on the front passenger grab handle, door pulls and dash vent rings. Finishing touches include Satin Chrome spokes on the leather-wrapped steering wheel and Mopar Slush Mats.

Other standard features include power windows and locks, remote keyless entry, a leather-wrapped steering wheel with audio controls, and UConnect voice command and connectivity group.

The 2012 Jeep Wrangler Freedom edition is available now at Jeep dealers. The Manufacturer’s Suggested Retail price is $28,165 for Wrangler two-door models and $30,670 for Wrangler Unlimited four-door models.

For each Wrangler Freedom Edition sold, Jeep will donate $250 to a fund that will be split between the Fisher House Foundation and the I Support Foundation. Fisher House Foundation provides a “home away from home” for military families to be close to a loved one during hospitalization for an illness, disease or injury, while the I Support Foundation provides resources to troops returning home – such as jobs and various healthcare needs – and issues grants to 40 charities that provide valuable services to U.S. veterans.

Chrysler also offers a $500 cash allowance to military members that may be applied toward the retail purchase or lease of an eligible Chrysler, Jeep, Dodge, Ram Truck or FIAT vehicle. Eligible consumers include active military, active military reserve, retired military (honorable discharge and 20 years of service required), and retired military reserve (honorable discharge and 20 years of service required).

“The Jeep brand has a long, renowned history that began with its significant presence and success within the U.S. military,” said Mike Manley, Jeep CEO. “Jeep – and particularly the Wrangler – is the icon for capability and durability, and is a true symbol of American freedom. The new Jeep Wrangler Freedom Edition is created in honor of Jeep’s one-of-a-kind history, and as a tribute to all of the brave men and women who have and continue to serve in the U.S. military.

“It is with both pride in our history and gratitude to all those who have served that we have chosen to donate $250 from each Jeep Wrangler Freedom Edition to be divided between these important charitable organizations that benefit current and returning military members,” Manley added.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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