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66 new Chryslers shown

by David Zatz on

Yesterday, while hosting representatives of 2,600 dealers at a meeting in Las Vegas, Chrysler leaders previewed 66 future products, including new trim levels and other variations. Sergio Marchionne pointed out to the 6,000 attendees from 51 countries that the company is less than two years away from having a completely new-since-2009 lineup.

In Orlando, Sergio Marchionne showed 29 upcoming models and, he said, made “an exchange of a promise for a promise – simple, straight, uncomplicated.”

“The leadership team and I promised to deliver all the products we had shown you that day and to execute all the development plans we had talked about, at competitive quality levels and with adequate marketing support, in exchange for your commitment to deliver our growth objectives, to comply with our dealer standards, to invest in our brands and to adopt commercial practices that treat our products and our customers with the dignity they deserve. I want to express my sincere appreciation to you for upholding your end of the bargain.”

The new vehicles were from the Chrysler, Jeep, Dodge, Ram, SRT, FIAT, Alfa Romeo and Mopar® brands.

The new vehicles that dealers saw today “represent our firepower for the years to come,” according to Marchionne. “We are moving at breakneck speed because the intense competitive environment demands it. We have created a lean organization for speed as well as accountability. … We cannot afford to stop now, we cannot afford to rest. We need to stay focused and engaged in order to remain on track. We need to continue to execute.”


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