StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler sales rise by 14%

by Bill Cawthon on

This morning, Chrysler Group reported U.S. sales of 148,472 units, its best August sales since 2007 and a 14.1% increase compared to August 2011.

Chrysler Group’s year-to-date sales are now 25.7% ahead of the first eight months of 2011 and car sales are up 49.2%, accounting for 30.3% of total Chrysler light vehicle sales this year.

The Chrysler, Jeep, Dodge, Ram Truck, and Fiat brands each recorded year-over-year sales gains with Fiat’s 33.6% coming in as the largest sales gain of any Chrysler Group brand for the month. August marked Chrysler Group’s 29th-consecutive month of year-over-year sales gains.

Dodge had three record-setting models while registering the largest sales volume of any Chrysler Group brand in August. The Dodge Journey set an all-time sales record while the Avenger Challenger each set a new August record.

The Fiat 500 also set a sales record with its 33.6% jump while the Chrysler 200 and Jeep Wrangler set new August benchmarks.

“Our Iron Man streak continued last month as we posted our 29th-consecutive month of year-over-year sales growth,” said Reid Bigland, head of U.S. sales. “Our hard work over the past few years is starting to pay some dividends in our sales growth, quality awards and profitability.”

The Dodge Dart met its predicted August volume with room to spare. Dart sales were up 294.4% in August compared with to July 2012, as the Belvidere assembly plant ramps up production.

The Chrysler 300 came in with a 64.7% increase and the Chrysler Group’s minivans both posted a double-digit gain for the month. The Jeep Grand Cherokee, with a 13.5% hike, had its best August in six years, while the Ram pickup truck extended its lengthy streak of consecutive year-over-year sales gains with a 18.7% increase in August.

Chrysler Group finished the month with a 66-days supply of inventory (362,407 units). U.S. industry sales figures for August are projected at an estimated 14.6 million units Seasonally Adjusted Annual Rate (SAAR).

August 2012 U.S. Sales Highlights by Brand

Fiat: Total sales up 33.6%; Cabrio sales up 37% and Abarth up 22% over July 2012.

Chrysler Brand: Sales were up 24.8%, the brand’s 14th-consecutive month of year-over-year sales gains. Sales of the Chrysler 300 flagship sedan were up 64.7%. The Chrysler Town & Country minivan logged a 29.6% sales increase, its best August sales in six years.

Ram: The Ram pickup marked 28 months of year-over-year sales gains. Regular cab pickups posted the largest percentage sales increase, while the crew cab trucks led in volume.

Dodge: Dodge sales increased 13.2%, the brand’s best August sales since 2005. Dodge Journey sales rose 57.8%, setting an all-time sales record. Avenger sales rose 26.2% and Challenger sales were up 4.8% as each set August volume records. The Dodge Grand Caravan had its best August in seven years.

Jeep™: Jeep sales were up 5.5%, the brand’s best August in nine years as Jeep racked up its 28th-consecutive month of year-over-year sales gains. The Jeep Wrangler set an August sales record.  It was the Liberty’s best August since 2006.

U.S. Sales Aug 2012 Aug 2011 Change YTD 2012 YTD 2011 Change
Chrysler 200 11,997 10,861 10.5% 90,386 49,841 81.3%
Sebring (Disc.) 0 0 Disc. 0 2,380 -100.0%
Chrysler 300 4,668 2,835 64.7% 48,868 18,931 158.1%
PT Cruiser (Disc.) 0 0 Disc. 0 1,328 -100.0%
Town & Country 11,405 8,801 29.6% 77,362 61,512 25.8%
CHRYSLER BRAND 36,370 28,709 26.7% 273,748 156,168 75.3%
Compass 3,756 4,400 -14.6% 28,368 29,591 -4.1%
Patriot 5,056 5,090 -0.7% 43,633 38,841 12.3%
Wrangler 13,293 12,949 2.7% 96,380 80,540 19.7%
Liberty 7,886 6,853 15.1% 58,028 43,962 32.0%
Grand Cherokee 12,848 11,320 13.5% 99,536 75,189 32.4%
Commander (Disc.) 0 1 Disc. 0 105 -100.0%
JEEP 42,839 40,613 5.5% 325,945 268,228 21.5%
Caliber (Disc.) 332 3,228 -89.7% 9,834 28,038 -64.9%
Dart 3,045 0 New 4,019 0 New
Avenger 7,973 6,319 26.2% 66,023 40,418 63.4%
Charger 5,419 4,174 29.8% 57,622 47,359 21.7%
Challenger 3,311 3,160 4.8% 30,393 26,830 13.3%
Viper 0 10 Disc. 20 138 -85.5%
Journey 7,922 5,019 57.8% 51,724 36,304 42.5%
Caravan 16,428 12,172 35.0% 94,639 75,627 25.1%
Nitro (Disc.) 34 2,514 -98.6% 3,216 16,498 -80.5%
Durango 2,884 5,222 -44.8% 27,066 34,157 -20.8%
DODGE  47,348 41,818 13.2% 344,556 305,369 12.8%
Dakota (Disc.) 2 843 -99.8% 480 9,949 -95.2%
Ram pickup 25,215 21,242 18.7% 187,620 153,451 22.3%
Cargo Van 848 1 New 4,846 1 New
RAM 26,065 22,086 18.0% 192,946 163,401 18.1%
FIAT 4,150 3,106 33.6% 28,566 11,088 157.6%
TOTAL 148,472 130,120 14.1% 1,108,629 882,078 25.7%
TOTAL CAR 40,895 33,693 21.4% 335,731 225,023 49.2%
TOTAL TRUCK 107,577 96,427 11.6% 772,898 657,055 17.6%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

Jeep K8
Jeep Grand Commander?

Here’s what the 2018 Wrangler JL will cost

Aussies go for Mopar squads

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.