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Mystery Ram?

by David Zatz on

The 2013 Ram 1500 has been unveiled and is available for Build & Price on the Ram web site. That makes the mystery Ram one of our readers captured (via iPhone) a double-mystery. If it’s just a 2013 Ram, why cover the tail-lights? It does not appear to be a heavy-duty model, which would explain the camouflage.

The photographer wrote, “There is no badging at all, different wheels and brand new tires — you can see the tire label still on them. You could see fumes from the tailpipe.”

Our best guess is that this is a light-duty diesel Ram being tested, with either the Cummins V6 diesel or, more likely, a VM diesel. While the Cummins would attract many buyers through the strength of the brand name, Fiat itself owns VM now, and will be using the 3-liter VM V6 in other American vehicles. Adding the Cummins would cost Chrysler a great deal in parts inventory and training; though the name is a drawing card, Sergio Marchionne might be balancing that against maximizing VM’s production.

If you have insights into this vehicle, click on the “Read comments / add your own on the Allpar Forums” link below.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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