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New Rams head to dealers

by Bill Cawthon on

Fresh from its victory in the Lone Star state, the 2013 Truck of Texas, the Ram 1500, is on its way to dealers across the nation.

Yesterday, nearly 200 dealers gathered at the Palace of Auburn Hills, a sports and entertainment venue, to pick up new Ram 1500 Big Horns for delivery to dealerships across Michigan, Ohio, Indiana and Kentucky. The event was one of several across the United States that the automaker is hosting as part of the truck’s official launch.

“Dealer drive-away events give the Ram Team an opportunity to pass the energy onto our dealers and see them react first hand to the new 2013 Ram 1500,” said Bob Hegbloom, Director Ram Truck Brand. “Best-in-class 25 miles per gallon, exclusive features such as air suspension and the awards we have garnered help drive the enthusiasm.”

Dealers have lot to be excited about: Ram engineers upgraded every area of the truck beginning with a redesigned frame, new engines and the eight-speed TorqueFlite 8 transmission and first-in-segment technologies such as stop-start and active aerodynamics, including grille shutters and air suspension for best-in-class ride, handling and aerodynamics. The 2013 Ram has a new interior with the next-generation Uconnect® system.

“The new Ram 1500 is the truck folks are talking about,” said Fred Diaz, President and CEO Ram Truck Brand and Chrysler Mexico. “Customers are returning to the pickup-truck market. With best-in-class 25-mile-per-gallon fuel efficiency and class-exclusive features, buyers have been anxious to get behind the wheel and check the Ram 1500 out for themselves.”

The Ram 1500 Big Horn edition is the most popular Ram model nationwide. The trucks driven away yesterday will be available for test drives and sale today.

“Ram 1500 production began just a couple of weeks ago, and our dealers are really excited to get them,” added Diaz. “The 2013 Ram 1500 is setting a new standard for the industry.”

The 2013 Ram 1500 is available in nine trim levels and starts at $23,585 including $995 destination charge.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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