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Ram, Jeep sweep Texas awards

by Bill Cawthon on

The members have spoken. The Texas Auto Writers Association have named the 2013 Ram 1500 the Truck of Texas and, for the third consecutive year, the Jeep Grand Cherokee is the SUV of Texas. In fact, when all the votes were counted, Jeep and Ram vehicles had won more awards (8) than Ford and GM combined (4 each).

The awards came following two days of testing and evalation during TAWA’s 20th annual Truck Rodeo held this year at the historic Knibbe Ranch north of San Antonio (FYI: down here, that’s pronounced “Ka-NIBB-ee”). Fifty TAWA media members had more than 60 different vehicles to evaluate at this year’s event.

This year marked the debut of the TAWA eBallot platform, where members used a customized electronic voting system developed with SimplyVoting of Montreal, Canada. Award winners were selected by TAWA using a Borda election method whereby the results were determined using points assigned to members’ first, second and third choices based on the number of entries for a particular category.This consensus-based electoral system more accurately represents the members’ opinions.

The coveted ‘Truck of Texas’ bragging rights went to the 2013 Ram 1500 with the new 3.6-liter V6 that boasts 42% more power, an available eight-speed automatic transmission and air suspension, infotainment upgrades and improved fuel economy.

“Our members overwhelmingly chose the 2013 Ram 1500 as the Truck of Texas and the truck for Texans. The new Ram 1500 is amazing,” said Michael Herzing, Texas Auto Writers Association President. “The new technologies in this truck are true game changers and raise the bar for the competition. You’ve got to love how tough, capable, comfortable, and fuel efficient this new truck is, especially for Texans who frequently drive long distances. Until we drove it, we couldn’t believe a truck this nice and capable could achieve 25 miles to a gallon like the Ram does. It blew our members away.”

“Automotive reporters have reacted extremely favorably to the new 2013 Ram 1500, and our research tells us that resonates with truck buyers,” said Fred Diaz, Ram’s San Antonio-born CEO.

“Texas is Ram’s biggest market and we’ve worked relentlessly to build powerful trucks with best-in-class fuel economy and capability for our customers,” Diaz continued. “The pickup market is fiercely competitive and we are proud the Texas Auto Writers have awarded Ram trucks with these coveted titles.”

Ram also picked up the the ‘Truck Line of Texas” award.

The Jeep Grand Cherokee makes it three in a row as the writers choice for ‘SUV of Texas.’ Jeep’s 2013 model year contenders included a new variant, the beefed-up Trailhawk, as well as the luxurious Overland Summit.

“Texans are passionate about their SUVs. Our members were clearly impressed with the 2013 Jeep Grand Cherokee once again,” said Michael Herzing, TAWA President. “Grand Cherokee’s awards at the Rodeo speak volumes about its design, capability, and performance. Texas is Jeep country.”

“We are absolutely delighted that Jeep has won the prestigious ‘SUV of Texas’ award three straight years,” said Jeep CEO Mike Manley. “Even more impressive is the fact that Jeep vehicles came out on top in every category we entered. We are grateful that the influential Texas auto writers have once again recognized the unmatched combination of benchmark capability and outstanding everyday driving dynamics that Jeep vehicles offer.

“Texas is a tremendously important SUV market and we have proven that winning TAWA awards increases showroom traffic and increases sales. Through September of this year, Jeep brand sales are up 20 percent nationally, and nearly double that in Texas.”

Buick’s 2013 Enclave crossover was crowned ‘CUV of Texas’

“There are really no losers in this event,” said Michael Herzing, president of TAWA. “The big winners are the consumers of Texas, the No. 1 state in the nation for trucks and sport utility vehicles.”

TEXAS AUTO WRITERS ASSOCIATION AWARDS
TRUCK OF TEXAS: RAM 1500
SUV OF TEXAS: JEEP GRAND CHEROKEE
TRUCK LINE OF TEXAS: RAM
SPORT UTILITY VEHICLE
Full-size sport utility vehicle 2013 Jeep Grand Cherokee
Mid-size sport utility vehicle 2013 Jeep Wrangler
Compact sport utility vehicle 2013 Ford Escape
Full-size luxury sport utility vehicle 2013 Jeep Grand Cherokee Overland Summit
Mid-size luxury sport utility vehicle 2013 Ford Explorer Sport
CROSSOVER
Full-size crossover utility vehicle 2013 GMC Acadia
Mid-size crossover utility vehicle 2013 GMC Terrain
Compact crossover utility vehicle 2013 Hyundai Santa Fe Sport
Full-size luxury crossover utility vehicle 2013 Buick Enclave
Mid-size luxury crossover utility vehicle 2013 Cadillac SRX
TRUCK
Full-size pickup truck 2013 Ram 1500
Mid-size pickup truck 2013 Toyota Tacoma
Luxury pickup truck 2013 Ram 1500 Laramie Longhorn
Heavy-duty pickup truck 2013 Ford F-250 Super Duty
Off-road truck 2013 Ford F-150 SVT Raptor

 


Special Note: Allpar has been approved for membership in TAWA. Beginning in 2013, we will be participating in their events, including the Texas Truck Rodeo.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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