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Wrangler makes it 3 in a row at SEMA

by Bill Cawthon on

The Jeep® Wrangler took the honors as the ‘Hottest 4×4 SUV’ at the Specialty Equipment Market Association (SEMA) trade show today in Las Vegas.

It’s the third consecutive year the Wrangler has won the award.

SEMA president and CEO Chris Kersting presented the award to Pietro Gorlier, President and CEO of Mopar, and Mark Allen, Head of Jeep Design, in the Grand Lobby of the Las Vegas Convention Center.

“The SEMA Award helps guide consumers toward the hottest-trending and most accessory friendly vehicles on the market,” said Kersting. “Our SEMA show exhibitors are industry visionaries who determine the winners of the SEMA Award based on the vehicles they showcase in their booths. Each booth vehicle represents a ‘vote’ and the most prominent models in each category are the winners.”

“Jeep Wrangler is an icon and one of our most customized vehicles,” Gorlier said. “We offer more than 300 performance parts and accessories for the vehicle and we’ll offer even more with the creation of our Mopar off-road division that will create new Jeep Performance Parts.”

Jeep Performance Parts is a new portfolio of high-end, hard-core Jeep parts, including axles, lift kits, bumpers, winches, skid plates and suspension components. These parts will offer factory-engineered solutions to increase off-road performance.

Today, Mopar’s new off-road division announced a Mopar 6.4-liter HEMI V-8 engine conversion kit and a new 5.7-liter HEMI conversion kit, which cover 2007 through 2011 model-year Jeep Wranglers.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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