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Ad Age names Chrysler “Marketer of the Year”

by Bill Cawthon on

 

Advertising Age, one of the most widely read and influential publications among professional advertisers, has named Chrysler Group its “Market er of the Year” for 2012.

In a special section published today, Ad Age singles out Olivier Francois, Chief Marketing Officer for Chrysler and Fiat, for particular praise, saying the Paris-born executive has helped Chrysler achieve impressive results since emerging from bankruptcy in 2009.

Beginning with “The Things We Make, Make Us” for the Jeep Grand Cherokee and continuing through themes based on the “Born of Fire” and “Halftime in America” ads, Francois talked about his philosophy with Ad Age’s Julie Harper

“Consumers, he said, are far more likely to be engaged by a good story than by a catalog of information or a list of features. Even so, he feels strongly that there is “zero contradiction between good storytelling and proudly speaking about the product.'”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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