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Fiat, Chrysler, Lancia explained

by David Zatz on

The latest Fiat corporate announcements from Sergio Marchionne reinforced directions from 2009’s Five Year Plan, but also revealed some possible changes in direction and strategy. For our analysis, speculation, and discussion, including the probably mis-reported “death of Lancia,” see our New Chrysler-Fiat Plan page.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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