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Maserati unveils new Quattroporte

by Bill Cawthon on

Ultra-premium carmaker Maserati took the wraps off the next generation Quattroporte sedan that will make its official debut at the North American International Auto Show in January.

“Maserati stands today at the edge of an unparalleled strategic and industrial growth that will see our presence in the world rise to 50,000 units a year by 2015,” said Maserati CEO Harald Wester. “This growth is a challenge for which Maserati has carefully prepared itself and that we all welcome with anticipation.”

Lorenzo Ramaciotti, head of Maserti’s design center said “The new Maserati Quattroporte is a high-performance sports luxury sedan that reinterprets the design features of classic Maseratis in a contemporary design language. Its style was born out of the guiding design principles of Maserati: harmony of shapes, dynamism of lines, Italian elegance. More generous in size when compared to the previous model, the new Quattroporte has a design that is at once graceful and sinuous, fashioned to bring out the sporty nature of the car.”

According to Paolo Martinelli, Maserati’s powertrain director, the new engines for the Quattroporte have all been designed and developed by Maserati and Ferrari engineers and will be built at the Ferrari plant in Maranello.

Maserati has posted four short videos about the Quattroporte on YouTube. Except for the first one, with Harald Wester, they are in Italian with English subtitles.

• The New Maserati, with Harald Wester, Maserati Brand CEO

• Maserati Quattroporte: Italian Design at its Best, with Lorezno Ramaciotti, Maserati design chief.

• Key Technical Features with Roberto Corradi, head of product development

• Maserati Quattroporte: All New Next Generation Powertrain, with Paolo Martinelli, head of Maserati Powertrain.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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