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Ram: new division, new vans

by David Zatz on

Ram Truck announced a new commercial trucks brand (Ram Commercial) and once again confirmed a large van to be added to the lineup. The Ram ProMaster, based closely on the Fiat Ducato, has been discussed since 2009, and is to go on sale in the third quarter of 2013. The 2014 Ram ProMaster is to be a full-sized van; Ram has not announced engine choices, but did say it would be redesigned “with familiar Ram Truck styling cues, offering features and powertrains preferred by North American commercial customers.”

Another Ram based on the Iveco Daily has also been announced, along with a federalized and presumably renamed Fiat Doblo. The latter would have the fewest changes, according to prior statements. Daily is reportedly being reworked to be a fiercer Sprinter competitor.

The new Ram Commercial division, embodied by the Tradesman trim level available on all models, includes the Ram BusinessLink dealer network, and will help offset the cost of doing business with On The Job incentives to lower the expense of commercial upfits. Commercial business is around one quarter of total auto industry volume, according to Chrysler.

Ram Commercial logo

A vehicle is designated “commercial” if it is titled by a commercial entity (or used for business but titled by a sole proprietor), has more than 26,000 pounds in gross weight rating, or can be used to haul any hazardous material. The lineup includes the Ram C/V, with best in class horsepower, torque, and driving range; ProMaster, based on the Fiat Professional Ducato; Ram 1500, 2500, and 3500 pickups; and 3500, 4500 and 5500 Chassis Cab trucks. [See our full 2014 Ram ProMaster page.]

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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