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Chrysler might, might not keep VW Routan

by David Zatz on

According to Bloomberg (as reprinted by Automotive News), the future of the Volkswagen Routan — a minivan closely based on the Chrysler Town & Country, built by Chrysler — is currently up in the air. While Chrysler had contracted to build the van through 2014, none have been made since July, according to Bloomberg.

Volkswagen Routan

The Volkswagen minivan is not a clone of the Town & Country, incorporating numerous tuning changes, unique bodywork, and some interior differences, which became more marked in 2011 as Chrysler changed their instrument panels but left the Volkswagen as it was. Some reviewers have professed to preferring the Volkswagen look and feel, but customers have overwhelmingly preferred the Chrysler and Dodge versions; sales of the Routan have been disappointing, with 12,473 sold in 2011 and 15,961 sold in 2010. However, it should be noted that Routan sales have exceeded those of VW’s own product, the T4 Eurovan, last offered in the U.S. as a 2003 model. In its final year on the market, the Eurovan attracted just 4,735 buyers. Through November of this year, Volkswagen has sold 9,923 Routans.

The current contract runs through 2014 and Chrysler and Fiat have agreed to review the agreement early next year.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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