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Dodge drops cash onto Dart hoods

by David Zatz on

With Dart sales relatively low, partly due to their highest-in-segment final sales prices, Dodge has started to experiment with rebates to boost sales. While price drops would provide the same net figure, rebates are easier to alter on a month-by-month basis, and provide customers with a higher “down payment.”

In the Northeast, Dart buyers can get $750 cash back, plus another $750 if they choose a manual transmission — which drops the price by a total of $1,500, and also nearly doubles the cost of an automatic (normally $1,100). Dealer personnel and other non-direct employees were also recently issued a $500 bonus cash offer (not available to direct-employee-discount buyers).

The rebates are still relatively minor, considering that the Dodge Dart sold for an average price above all its competitors in November 2012. Chevrolet has $500 rebates on the Cruze, Toyota has $1,000 on Corolla for college graduates or military personnel, and Ford has various targeted $500 rebates on Focus as well as 0% financing.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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