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Dodge drops cash onto Dart hoods

by David Zatz on

With Dart sales relatively low, partly due to their highest-in-segment final sales prices, Dodge has started to experiment with rebates to boost sales. While price drops would provide the same net figure, rebates are easier to alter on a month-by-month basis, and provide customers with a higher “down payment.”

In the Northeast, Dart buyers can get $750 cash back, plus another $750 if they choose a manual transmission — which drops the price by a total of $1,500, and also nearly doubles the cost of an automatic (normally $1,100). Dealer personnel and other non-direct employees were also recently issued a $500 bonus cash offer (not available to direct-employee-discount buyers).

The rebates are still relatively minor, considering that the Dodge Dart sold for an average price above all its competitors in November 2012. Chevrolet has $500 rebates on the Cruze, Toyota has $1,000 on Corolla for college graduates or military personnel, and Ford has various targeted $500 rebates on Focus as well as 0% financing.

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