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NRA: Ram is vehicle of the year

by David Zatz on

 

The National Rifle Association (NRA)’s American Hunter magazine has declared Ram Outdoorsman its vehicle of the year (thanks, Jeff Crane). The magazine reported:

Take a tough-running, off-road go-getter and add unique bins for transporting firearms and other shooting gear, and you’ve got the Outdoorsman, Ram’s blockbuster hit in the pickup market. … The revamped 1500 Outdoorsman retains everything that made it the premier huntin’/work/do-everything pickup, but will roll into market (October) with almost-starship-worthy technology that ensures this RAM [sic] is just as perfect for highway cruising as it is for beating a trail into the backcountry. And not just that: It can do so even while delivering way more horsepower and torque despite slashing fuel use by 20 percent.

 Aside from mixing up a brand named after a hood ornament with random-access memory, it is a ringing endorsement of the new Ram pickups.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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