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Bigland: New Jeep will be the Cherokee

by Bill Cawthon on

2014 Jeep Cherokee?

According to Reid Bigland, head of U.S. sales for Chrysler Group, the new mid-size Jeep will be called the Cherokee, not the Liberty. Since the previous models were sold as Cherokees in other markets, this may have been done to create a worldwide name for the model. The vehicle sold as the Liberty in North America was originally to be titled “Cherokee,” but sales of the existing Cherokee were strong enough to justify keeping the old model in production, alongside its replacement, for months.

The statement came during a broadcast of the charity preview of the North American International Auto Show on Detroit TV station WXWZ, Channel 7.

Thanks to Ziason for the tip. [See details on the 2014 Jeep Cherokee along with more speculative renderings]

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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