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Chrysler gets the most repeat minivan buyers

by David Zatz on

Chrysler minivan

The Chrysler Town & Country won the Polk Automotive Loyalty Award in the “Minivan” category for a record 12th consecutive time. For 2012, 31% of all returning Town & Country minivan owners bought another Town & Country.

Owner loyalty is defined by a household that purchases or leases another new vehicle of the same model or make as the one it already owns. The 2012 awards are based on an analysis of more than 5.9 million new vehicle buyers.

“This award mirrors the true Town & Country owner experiences … on,” wrote Saad Chehab, Chrysler brand chief.

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