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Dart Special Editions: more details

by David Zatz on

Since news of the Dodge Dart SXT Special Edition was released by Allpar yesterday, based on leaks posted on Allpar’s forums two weeks ago, more information has come to light.

The Dart SXT Special Edition includes Bluetooth, racetrack LED tail-lamps, the Popular Equipment Group, dark headlights and grille, fog lamps, and dual exhaust have all been merged together into a single $585 package atop the SXT model. There will be few options — 8.4 inch touch-screen, satellite radio, and Alpine speakers — and a choice of black cloth or two-tone Rallye black interior with light-gray stripes. The price sticker shows a $745 package discount.

Dodge Dart

Buyers can still opt for the base SXT, but other options (including Popular Equipment) have been replaced by the Special Edition package (ASE). The Special Edition includes active grille shutters and underbody aerodynamics.

Also new is the Limited Special Edition, package ADZ, which includes power sunroof, Nappa leather, heated front seats and steering wheel, dual-zone auto climate control, LED racetrack tail-lamps, satellite radio, and navigation, for $1,810. That’s $995 less than the normal cost of those features, and it’s available with all Limited leather interiors. The price sticker shows a discount of $995. As with SXT, buyers can still get the standard Limited, but no options are available; they are all rolled up into the Special Edition.

According to the company, the Dart Limited Special Edition is thousands less than similarly equipped Elantra Limited, Civic EX-L Nav, Cruze 2LT, or Focus Titanium.

The package and price adjustments are likely a response to two factors slowing down Dart sales: the higher transaction prices when compared with competitors in the class, and the higher cost of well-equipped Darts over similarly equipped Avengers and 200s in the same showrooms.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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