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First sneak peek at Mopar ’13

by Bill Cawthon on

Mopar-13-SP-WebChrysler Group has released a glimpse of the interior of of its new Mopar ’13 limited-edition vehicle. “Mopar ’13” will make its official debut at next month’s Chicago Auto Show. According to Allpar forum observations, the car is likely to be a Dart.

“This vehicle is the perfect canvas for personalization and customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We couldn’t wait to get our hands on it and give it the Mopar treatment.”

The Mopar ’13 limited-edition vehicle follows the tradition set by the the Mopar ’10 Dodge Challenger, Mopar ’11 Dodge Charger and Mopar ’12 Chrysler 300.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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