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Jeep declares all-time sales record

by David Zatz on

2012 Jeep record sales

international sales 2012Jeep declared an all-time global sales record for 2012, with 702,000 vehicles sold across the world; the previous record was 675,000 vehicles sold, in 1999.

2012 Jeep sales were 19% higher than in 2011. Sales increased in all major regions in the world, with a particularly large percentage increase in sales outside North America.  Jeep remains a primarily American brand, though, with 162,000 sales (77% of its total) within the core three nations.

Ironically, Jeep was a more global brand years ago; Kaiser purchased the brand from Willys primarily to take advantage of its global nature, after years of declining sales of Kaiser cars within the United States (largely due to the Chevrolet-Ford price/sales wars).

Jeep remains Chrysler’s most internationally successful brand. Sales of Chrysler-built vehicles (including Journey/Freemont) through Fiat and Lancia are the second largest, with just 68,000 (rounded) non-NAFTA sales, followed by Dodge (30,000), Chrysler brand itself (11,000), and Ram (6,000).

The increase in rebranded Chrysler car sales is due mainly to the success of the Fiat Freemont, which has sold well for its class in Europe and South America, even as more expensive Lancia-branded Chryslers (Flavia, Thema, Voyager) have languished.

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